The first brand partnership where the brand partner was paid to talk shit about the brand.
And talk shit she did.
doja cat brings back mexican pizza
It broke the internet, the TikTok part of the internet, and occasionally the Taco Bell marketing team.
But it was all worth it when fans literally broke the Taco Bell app on Mexican Pizza release day. It was the biggest sales day in the history of the app.
ECD: Bea Danger
SVP, CD: Jeremiah Wassom
SVP, CD: Stephanie Kohnen
CD: Dan Jordan
Sr. AD: Lauren Piccirillo
Sr. CW: Josh Peterson